
about me
I'm an experienced visual designer with a strong foundation in graphic design, illustration, and user interface design.
My work always centers around user experience and visual quality – I aim to create things that not only work well but also feel intentional and well-crafted.

I'm comfortable moving between different areas of design: creating brand identities, designing logos and typography, doing layout work, building prototypes, and expanding design systems.

I illustrate both by hand and digitally, and can easily adapt my style to suit each project’s needs. Tools like Figma and Illustrator are part of my daily workflow, and I work quickly without compromising on detail.

I've often been told that I produce visually polished, ready-to-use results fast. I’m most energized by projects where I can combine creative thinking with hands-on execution, and I genuinely enjoy working in teams where ideas are shared and developed together.

expertise
Designing marketing materials for both web and print
Creating user interfaces for web services and mobile applications
Developing prototypes and wireframes
Developing brand identities and ensuring visual consistency
Ideating and executing visual concepts for marketing campaigns
Producing illustrations, both by hand and digitally
software
Adobe Creative Cloud
(Illustrator, Photoshop, InDesign)
Figma
Midjourney
Procreate
Trello, Jira
Miro
Wix, Squarespace
HTML + CSS
Language
FIN, ENG
work experience
Visual Designer
Reaktor
2022 - 2025
At Reaktor, I worked as a Visual Designer on a diverse range of projects, where I combined strong visual design and illustration skills with a user-centered approach:
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Moomin Characters – I was responsible for the visual design of a campaign site, crafting a visually engaging experience that was both playful and on-brand. I led the visual direction of the site, created an intuitive user interface, and collaborated closely with both the client and developers to ensure smooth implementation.
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Kesko – I worked on a critical in-store picking tool for store employees, which they use to prepare customers’ online orders for pickup. My role included conducting user research and usability testing, designing user interfaces and flows, and creating completely new features and views for the application. I worked actively in close collaboration with the client, developers, and stakeholders to ensure the tool was intuitive and efficient.
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Terveystalo – As a visual designer, I contributed to the design of the digital clinic service, which enables doctors and patients to schedule and conduct remote appointments. My focus was on creating an interface that was visually appealing and user-friendly for both patients and healthcare professionals.
In all of these projects, I took ownership of the visual direction, adapted quickly to new challenges, and ensured that the final designs felt both polished and purposeful. I thrive in collaborative environments and enjoy connecting visual design with real user needs.
Team Lead, Visual Designer
Notio Design
2021
Led a small team to refresh the visual identity and redesign the website for a mental health service provider. Designed a welcoming, clear digital presence that made services easier to understand and use. Developed a new logo, visual guidelines, and user-friendly website interface.
Illustrator
STTK Ry - monikulttuurinen.fi
2021
Created linework-style illustrations for a multicultural theme website, bringing visual diversity and warmth to the site’s storytelling.
Visual Designer
Kaivo Media
2021
Illustrated a series of images for a documentary film treatment, capturing complex themes with sensitive and engaging visuals.
Visual Designer
Valovirta
2021
As a freelancer, worked on multiple website projects and tackled diverse design challenges. Contributed to a full redesign of Valovirta’s own website, focusing on clarity, functionality, and visual style.
education
Digital Design
Bachelor of Culture and Arts
Metropolia University of
Applied Sciences
2019 - 2023
Audiovisual Communications
Media-assistant
Hyria, Vocational College
2011 - 2014
In addition, I’ve complemented my skills through various online courses in graphic design, as well as high-quality trainings at Reaktor on topics like teamwork, leadership, and facilitation.
Most recently, I completed the Interaction Design Academy, which deepened my skills in prototyping, showcasing my ideas and designs, understanding design patterns, and conducting user interviews.
I'd love to hear from you
Call
+358 400 343 042
pinja.ahonen at gmail.com